London 2012 Olympics Logo Controversy
Since it was first revealed two years ago the logo has been met with criticism for its radical design and even religious uproar when the word zion was thought to be hidden in the text.
London 2012 olympics logo controversy. According to sports illustrated critics charged that allowing the headgear violated ioc rule 50 which prohibits religious displays in olympic venues and that countries which required the headgear for their female representatives were practicing gender apartheid and claimed that this should require the same stand that the ioc took against south african apartheid by banning that country from the olympics for 21 years. Design firm wolff olins overlooked the need of careful research while designing the logo. Here are the top 10 olympic controversies of the london games. August 8 2012 with the london olympics now in its final days fast company s codesign blog has an interesting interview with two executives from wolff olins the design firm behind the.
A colorful depiction of the year 2012 this jagged and modern design has received more confusion and distaste than acceptance. The new logo for the london 2012 olympic games and paralympic games was launched in by sebastian coe and a team of london 2012 ambassadors. Journalist simon garfield made it number 1 in the list of the 8 worst fonts in the world in his 2010 book just my type commenting that the uncool font is based on jaggedness and crudeness although he conceded that it was a brilliant piece of corporate branding. Design firm wolff olins was chosen over 6 years ago to create the 2012 london olympic games logo.
The official london 2012 olympic typeface was called headline 2012 and also suffered some criticism. 10 biggest controversies from summer games. Back in june the logo was released for the 2012 olympics in london amid much controversy. Described as one of the most epic branding blunders london olympic logo of 2012 was a treat for conspiracy theorists.
A group called london 2012. Nbc frustrates fans online and on tv. Some groups such as the epilepsy action went so far as to say it was making people physically ill. The 2012 olympic games are fully underway and amongst the buzz of gold medals world records and outstanding athleticism is the controversy over the london olympic logo.
Justice for women protested the iocs allowance. London 2012 olympics logo the olympic games are no stranger to controversy and tragedyand the london olympics logo is a little bit of both.